Eligibility Criteria:
Intermediate (12 years of education) with a minimum 45% marks + Interview. FA, FSc, I.Com, ICS, A-Levels or equivalent.
Semester No 1
| Sr # |
Course Code |
Course Name |
Credit Hours |
| 1 |
ENGL100 |
FUNCTIONAL ENGLISH |
3 |
| 2 |
QRMT100 |
Quantitative Reasoning – I |
3 |
| 3 |
CAVE100 |
Civics and Community Engagement |
2 |
| 4 |
SSIE100 |
Banking Operations |
2 |
| 5 |
NSFT100 |
Science of Food |
2 + 1 |
| 6 |
IUQN100 |
Irfan Ul Quran |
1 |
| 7 |
MNGT101 |
Principles of Management |
3 |
|
Total Credit Hours |
17 |
Semester No 2
| Sr # |
Course Code |
Course Name |
Credit Hours |
| 1 |
EXPR100 |
Expository Writing |
3 |
| 2 |
QRMT111 |
Exploring Quantitative Skills |
3 |
| 3 |
ENTR100 |
Entrepreneurship |
2 |
| 4 |
AHSS100 |
The Life of Holy Prophet S.A.W.W |
3 |
| 5 |
AHBS100 |
Life and Learning |
2 |
| 6 |
COMP113 |
Application of Information and Communication Technologies (ICT) |
2 + 1 |
| 7 |
MNGT301 |
Principles of Marketing |
3 |
|
Total Credit Hours |
19 |
Semester No 3
| Sr # |
Course Code |
Course Name |
Credit Hours |
| 1 |
ICOP100 |
Ideology & Constitution of Pakistan |
2 |
| 2 |
ISLM100 |
ISLAMIC STUDIES |
2 |
| 3 |
MNGT200 |
Introduction to Business Finance |
3 |
| 4 |
MNGT202 |
Human Resource Management |
3 |
| 5 |
MNGT205 |
Digital Marketing |
3 |
| 6 |
MNGT208 |
SME and Digital Engagement |
3 |
|
Total Credit Hours |
16 |
Semester No 4
| Sr # |
Course Code |
Course Name |
Credit Hours |
| 1 |
MNGT207 |
User Experience (UE) and User Interface (UI) Management |
3 |
| 2 |
MCOM304 |
Introduction to Advertising and Public Relations |
3 |
| 3 |
MNGT206 |
Social Media Marketing |
3 |
| 4 |
MNGT302 |
Digital Brand Management |
3 |
| 5 |
MNGT316 |
E-Marketing |
3 |
| 6 |
INTN401 |
Internship |
3 |
|
Total Credit Hours |
18 |
| Associate Degree in Digital Marketing |
|
| Duration |
2 Years Years |
| Total Semester |
4 |
| Total Package |
280,000 |
| At Admission Time |
28,500 |
| Additional Charges at the time of Admission |
2,700 * |
| Examination Fee |
3,500 |
| Total Amount (At Admission) |
31,200 |
| Installment |
29788 * 8 |
| * Additional Charges at the time of Admission |
|
| Library Security Fee (Refundable) |
2,000 |
| Student Card |
200 |
| Library & Magazine Fund |
500 |
| Total Additional Charges |
2,700 |
