The Centre for Economic Planning and Development (CEPD) is established to improve economic decision-making by identifying policy challenges and designing and advising on high-impact policy reforms based on empirical evidence. CEPD conducts empirical research, surveys, analytics, and advisory services with a special focus on Pakistan. It is believed that the academic-industry proximity is crucial for innovation, efficiency, and long-term growth. The CEPD facilitates interaction between faculty, entrepreneurs, scholars, students, and industry to improve research opportunities, academic excellence, and market-based solutions to complex problems. The Centre offers advisory services to businesses and industries to assist them in exploring new markets and increasing productivity. The CEPD uses a variety of online forums, including blogs, social media interactions, and webinars, to disseminate research information.