Dr. Haroon Qasim

Dr. Haroon Qasim

Visiting Faculty

Contact Details:


  • Ph.D. , China University of Geo-sciences Wuhan (2020)
  • M.Sc. , University of the Punjab (2011)


  • Does E-Brand experience matter in the consumer market? Explaining the impact of social media marketing activities on consumer-based brand equity and love
    Year of Publication: 2020
  • Food Consumption Behavior of Pakistani Students Living in China: The Role of Food Safety and Health Consciousness in the Wake of Coronavirus Disease 2019 Pandemic
    Journal Name: Frontiers in Psychology
    Volume # 12Page # 15Year of Publication: 2021
  • The Defining Role of Environmental Self-Identity among Consumption Values and Behavioral Intention to Consume Organic Food
    Year of Publication: 2024