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School of Media and Communication Studies

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Degrees

Available Programs

Associate Degree in Mass Communication

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Associate Degree in Digital Media Communication

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Associate Degree in Film TV and Theatre

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BS in Film TV and Theatre

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BS in Digital Media Communication

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BS in Multimedia Arts- Animation

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BS Mass Communication

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M.Phil Mass Communication

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About the School

School of Media and Communication Studies was initiated in 2010 to produce skilled experts that would meet the global standards of this field. It is a center of excellence in providing the in-depth education of the field and training the students, professionals, specialists, instructors, scholars, and researchers, to improve their practice and understanding of Media and Communication Studies along with conducting beneficial researches. We also regularly review our programs, activities, and curricula to perfectly meet the changing needs & demands of the market. We have a highly qualified and hardworking faculty members who put their maximum effort into bringing out a student's best self and our programs qualify our graduates to work in the varied job market through inclusive coursework and rigorous research work.

In short, we are a dedicated team of professionals who strive to teach and nurture the students' research and innovation culture to help them build their careers.
 
Core Values:

  • Engaging the students in responsible and ethical media making. 
  • Inculcating professionalism and ethical values in the students. 
  • Acknowledge culture and global diversity and train the students to meet the needs of the international media industry. 
  • Training students to critically analyze their situation while working in media and make decisions for the public good. 
  • Get on board with using technology for social good.

Head`s Message

Message

Welcome to the School of Media and Communication Studies, where we, being one of the leading schools, provide students with well-rounded education of traditional and novel media. We equip our students with the critical, analytical, and creative abilities necessary for placement in both digital and traditional media through our advanced, collaborative, and challenging curriculum, credentialed instructors, interactive sessions with professionals, study trips, and research-based teaching. Besides offering quality education, we also provide extensive hands-on experience through our well-equipped FM radio station and hi-tech computer labs with audio and video editing facilities, and excellent internship opportunities. As the Head of this enthusiastic School, I cordially invite you to join us on this exciting evolution of media studies as we stand at the cusp of a new dawn for media education and profession worldwide.

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Objectives

  1. To train students into professionals of media who can exercise both, electronic and print media as reporters and journalists.
  2. Train students to join media houses as directors, producers, anchor persons, and newscasters.
  3. To develop the skills of content writing for radio, television, and social media.
  4. To prepare good advertisers and public-relations practitioners.
  5. To aggravate critical thinking skills to explore new dimensions of research. 

Salient Features

  • A Television Studio with complete facilities such as a video switcher, microphones, headphones, cameras, monitor speakers, professional lights, and chroma.
  • Editing Lab is also available for learning.
  • Soundproof Radio Studio with the complete recording system.
  • Digital equipment for shooting and editing.
  • HEC/PHEC-approved curriculum.
  • HEC-approved supervisors.
  • Modern teaching pedagogy includes case studies, classroom activities, video tutorials, group discussions, and instructional assignments.
  • Foreign qualified professors.
  • Focus on developing the research skills and the best teacher education knowledge and skills at an optimum level.
  • Nine weeks of compulsory internship.

Publications

Title Volume.# Issue.# Pages Year
Framing of military operation Zarb-E-Azb in Pakistani and American print media.
Year of Publication: 1970
Construction of Climate Action News, Exploring Role of Media Professionals in Pakistan
Journal Name: Global Digital and Print Media Review
 Volume # 6 Issue # 2 Page # 388-402 Year of Publication: 2023
Role of Social Media Reshaping the Personality and Psychological Effects on Youth
Journal Name: Pakistan Journal of Media Sciences (PJMS)
Volume # 3 Issue # 1 Page # 290-304 Year of Publication: 2022
Social Media is a Blessing or Curse: Impact of Social Media Usage on Students’ Education
Journal Name: JOURNAL OF EDUCATIONAL SCIENCES AND RESEARCH (JESAR)
 Volume # 9 Issue # 1 Page # 134-146 Year of Publication: 2022
Cellphone Uses and its Impact on our Society in the Present Era: A Case Study
Journal Name: Journal of Islamic Countries Society of Statistical Sciences
Year of Publication: 2021
Inter Media Agenda Setting Research: An Analysis of Contemporary Methodological, Statistical Approaches and Data Collection Techniques
Journal Name: Journal of Islamic Countries Society of Statistical Sciences
Year of Publication: 2021
Global Culture and the Media undermine our Culture: A Case of Urdu-Dubbed Turkish Dramas Effects on Pakistani Society
Journal Name: Global Mass Communication Review (GMCR)
Volume # 6 Issue # 2 Page # 36-43 Year of Publication: 2021
EDUCATING PRISONERS BY DISTANCE: PROSPECTS AND CHALLENGES IN PAKISTAN
Journal Name: Xi'an ShiyouDaxueXuebao (ZiranKexue Ban)/ Journal of Xi'an Shiyou University, Natural Sciences Edition
Volume # 64 Issue # 05 Page # 86-98 Year of Publication: 2021
PATTERNS OF INTERNET USE, AND INFORMATION OVERLOAD ON UNIVERSITY STUDENTS
Journal Name: Journal of Xi'an Shiyou University, Natural Sciences Edition
Volume # 64 Issue # 05 Page # 71-85 Year of Publication: 2021
Impact of Pakistan Television’s Infotainment Program Bazm-e-Tariq Aziz on Youth Education
Journal Name: Humanities & Social Sciences Reviews
 Volume # 9 Issue # 2 Page # 598-605 Year of Publication: 2021
Global Culture and the Media undermine our Culture: A Case of Urdu-Dubbed Turkish Dramas Effects on Pakistani Society
Journal Name: Global Mass Communication Review
 Volume # 6 Issue # 2 Page # 36-43 Year of Publication: 2021
Horrors of Class System: A Marxist Critique of Mansfield’s Doll’s House, published in Horrors of Class System: A Marxist Critique of Mansfield’s Doll’s House
Journal Name: Journal of Business and Social Review in Emerging Economies
 Year of Publication: 2020
Reframing the debate: agendas, framing the governance issues and the politics in PMLN's government from 2013 to 2018
Journal Name: Gomal University Journal of Research
 Year of Publication: 2020
Govenance, Corruption and the Media: Reflection of Corruption during the PML-Q and PML-N Political Regimes
Journal Name: Elementary Education Online Turkey
 Year of Publication: 2020
Social media a tool of political awareness and mobilization. A study of Punjab, Pakistan
Journal Name: International Journal of Innovation, Creativity and Change, USA
 Volume # 14 Issue # 5 Page # 1331-1344 Year of Publication: 2020
Use of Internet for Education Learning among Female University Students of Punjab, Pakistan
Journal Name: Universal Journal of Educational Research
 Year of Publication: 2020
Media Coverage on General Issues: A Constructionist Study of News Frames and Government Performance of PML-Q (2002-07)
Journal Name: Sir Syed Journal of Education in Social Research
 Volume # 3 Issue # 2 Page # 25-33 Year of Publication: 2020
Good and Bad frames in the NewsCoverage of the Pakistan English Newspaper in the Regime of Pakistan Peoples Party from 2008 to 2013
Journal Name: Journal of Accounting and Finance in Emerging Economies
 Year of Publication: 2020
The Use of Modern Technology in Learning English as a Second Language: A Study at Undergraduate Level in South Punjab, Pakistan
Journal Name: Global Language Review
 Volume # v Issue # 1 Page # 95-103 Year of Publication: 2020
Effectiveness of campus FM radios in promotion of education and awareness in Pakistan
Journal Name: Elementary Education Online
 Volume # 19 Issue # 3 Page # 3981-1989 Year of Publication: 2020
Role of Information Communication Technology in Social Time Displacement of University Students
Year of Publication: 2024
1- Media Treatment of Safer Society for Children: A Comparative Study of Leading Urdu and English Pakistani Dailies
Journal Name: PAKISTAN SOCIAL SCIENCES REVIEW (PSSR)
 Volume # 3 Issue # 1 Page # 371-379 Year of Publication: 2019
Frames for United Nations Climate Change Conference 2015 Comparison of Elite Dawn and Popular Jang Newspapers Evidence from Pakistan.
Year of Publication: 2024
Book Review: Governing the Use of Force in International Relations: The Post 9/11 Challenge on International Law by Aiden Warren and Ingvild Bode. The Social Science Journal, 55(2), 218-219.
Year of Publication: 2024
Book Review: Disconnected: Youth, New Media and the Ethics Gap by Carrie James and Henry Jenkins. Social Science Journal, 54(1), 110-111.
Year of Publication: 2024
Socio-Psycho-Communicative Predictors of Passive Facebook Usage: Psychometrical Validation of Constructs and Models among Digitally Privileged University Students in Pakistan (Unpublished Master of Philosophy Dissertation).
Year of Publication: 2024
Uses and Gratifications of Selected Social Network Services
Year of Publication: 2024
Unveiling the Art of Political Communication in Pakistan: A Retrospect
Year of Publication: 2024
Usage of technology for education: Comparative analysis of open and distance learning and regular students
Year of Publication: 2024
Promotion of Hindusim in Children Through Cartoons in Pakistan
Year of Publication: 2024
Chraghe Shabe Taar (چراغِ شبِ تار)
Year of Publication: 2024
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Introduction
Objectives & Salient Features
Head`s Message
Offered Programs
Publications