Associate Degree in Digital Marketing

Introduction

AD program in digital marketing is essential for fulfilling the need to globalize marketing transformation into artificial intelligence-based marketing. This degree program offers comprehensive understanding to associate with clients worldwide using new and innovative ways. It also delivers the knowledge and skills to understand consumers and make business decisions based on data and market information – a valuable skill in almost any organization or industry.

Objectives

To enhance the student's knowledge about the upcoming marketing problem.
To develop analytical abilities for customer retention in online businesses.
To make students' abilities to increase efficiency in the organizational processes by utilizing digital mechanisms.
To provide students with global market knowledge and prepare them for global competition.
The students will learn and utilize social media platforms to engage with customers to increase revenue and customer retention.

Career Path

Digital Marketing Advisor
Social Media Executive
Marketing Campaigns Officer
Content Marketing Manager
Search Engine Optimization (SEO) Analyst/ Manager
Pay-per-click (PPC) Advertiser,
Email marketing Agent,
Marketing Analytics

Fee Structure Associate Degree in Digital Marketing

Associate Degree in Digital Marketing
Duration	2 Years
Total Semester	4
Total Package	263,300
At Admission Time	28,500
Additional Charges at the time of Admission	2,700
Examination Fee	3,500
Total Amount (At Admission)	31,200
Installment	29788 * 8

Additional Charges at the time of Admission
Web Portal fee per year for Learning Management Syste	0
Library Security Fee (Refundable)	2,000
Student Card	200
Library & Magazine Fund	500
Total Additional Charges	2,700

Scheme of Study

Semester 1

Sr.#	Course Code	Course Name	Credit Hours
1	ENGL100	FUNCTIONAL ENGLISH	3
2	QRMT100	Quantitative Reasoning – I	3
3	CAVE100	Civics and Community Engagement	2
4	SSIE100	Banking Operations	2
5	NSFT100	Science of Food	3
6	IUQN100	Irfan Ul Quran	1
7	MNGT101	Principles of Management	3

Semester 2

Sr.#	Course Code	Course Name	Credit Hours
1	EXPR100	Expository Writing	3
2	QRMT111	Exploring Quantitative Skills	3
3	ENTR100	Entrepreneurship	2
4	AHSS100	The Life of Holy Prophet S.A.W.W	3
5	AHBS100	Life and Learning	2
6	COMP113	Application of Information and Communication Technologies (ICT)	3
7	MNGT301	Principles of Marketing	3

Semester 3

Sr.#	Course Code	Course Name	Credit Hours
1	ICOP100	Ideology & Constitution of Pakistan	2
2	ISLM100	ISLAMIC STUDIES	2
3	MNGT200	Introduction to Business Finance	3
4	MNGT202	Human Resource Management	3
5	MNGT205	Digital Marketing	3
6	MNGT208	SME and Digital Engagement	3

Semester 4

Sr.#	Course Code	Course Name	Credit Hours
1	MNGT207	User Experience (UE) and User Interface (UI) Management	3
2	MCOM304	Introduction to Advertising and Public Relations	3
3	MNGT206	Social Media Marketing	3
4	MNGT302	Digital Brand Management	3
5	MNGT316	E-Marketing	3
6	INTN401	Internship	3