Introduction
A Bachelor of Science in Multimedia Arts is strategically designed to cater to the contemporary demands of our digitally immersed society. In an era where information is mainly conveyed through visual and interactive mediums, this program offers students a comprehensive skill set encompassing graphic design, animation, video production, web development, and interactive media. Its rationale addresses the escalating need for proficient multimedia content creators across diverse sectors, including advertising, entertainment, education, and business. Graduates emerge equipped to bridge the gap between ideas and audience engagement, crafting compelling narratives in an increasingly competitive digital landscape. Furthermore, the program instils creativity, encouraging students to explore innovative solutions for effective communication in the digital age. It prepares them for traditional media roles and positions in emerging industries, fostering adaptability and entrepreneurship. A Bachelor of Science in Multimedia Arts is a vital educational pathway, moulding individuals who can shape the future of digital storytelling, user experience, and communication in our technology-driven world. The School of Media and Communication Studies at MUL has developed this advanced undergraduate new media degree to meet the industry's needs and open up new employment options for media students in light of the technological revolution currently underway in the media and communication industries.
Mission
The mission of the Bachelor of Science in Multimedia Arts is to empower students with a dynamic and versatile skill set, enabling them to excel in the ever-evolving multimedia landscape. We are committed to fostering creativity, innovation, and artistic expression while providing a solid foundation in multimedia production, graphic design, animation, video editing, and web development. Our mission is to prepare graduates who can meet the demands of industries such as advertising, entertainment, education, and digital marketing and shape the future of visual and interactive communication. We aim to cultivate ethical, adaptable, and technically proficient multimedia professionals who can effectively convey messages, engage audiences, and contribute positively to a digital society's diverse needs and challenges.
Objectives
1. To provide students with a strong foundation and advanced skills in multimedia production, including graphic design, animation, video editing, web development, and interactive media.
2. To foster creative thinking and innovative problem-solving, enabling students to develop unique and engaging multimedia content.
3. To ensure that graduates are proficient in using industry-standard multimedia software and tools.
4. To effectively enhance students' ability to communicate ideas and messages through visual and interactive media.
5. To teach project management skills, enabling students to plan, execute, and deliver multimedia projects on time and within budget.
6. To assist students in building a solid portfolio showcasing their multimedia work, which is crucial for career advancement.
7. To prepare graduates for diverse career opportunities in advertising, entertainment, marketing, education, and web development.
8. To instil a sense of ethical responsibility and professionalism in multimedia arts practice.
9. To equip students with the knowledge and skills to pursue entrepreneurial ventures in multimedia arts or work as freelancers.
