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In today’s era of Science and technology and age of Globalization and information, media has become an indispensable tool of communication where the words are weapons and satellites are the artillery as the traditional warfare has changed to psychological warfare and ultimately becoming media war warfare. Public relations, Advertising, Media policy, image building and public opinion formation are the basic tools of communication in media studies and have their pivotal role in every realm of the life .

The war is not about the weapons but about the information. International communication is a worldwide phenomenon; globalization has pushed the world to new heights in a variety of ways. However, with the new interconnected nature of society international communication has taken on an increased level of importance. Effective international communication provides a myriad of benefits in a multitude of realms.

Under Graduate Courses

BS (4 - Year Program) Mass Communication

1st Semester

Course Code Subject Credit Hrs.
ENG 100 English– I 3
ISL 101 Islamic Studies 2
BSMC102 Introduction to Mass Communication 3
C S 102 Computer skills 3
ECOB 102 Introduction to Economics 3
POLS 103 Introduction to Political Science- I 3
Total Credit Hours in Semester – I 17

2nd Semester

Course Code Subject Credit Hrs.
ENG 200 English- II 3
PAK 201 Pak Studies 2
BSMC 202 Contemporary World Media 3
BSMC 203 Statistics Cum Mathematics 3
BSMC 204 Introduction to Sociology – I 3
POLS 404 Introduction to Political Science- II 3
Total Credit Hours in Semester – II 17

3rd Semester

Course Code Subject Credit Hrs.
ENG 300 English – III 3
BCMC 301 Functional Urdu 3
BSMC302 National and International Affairs 3
BSMC 303 Statistics 3
BSMC 304 Introduction to Sociology – II 3
BSMC 305 Introduction to Gender Studies -I 3
Total Credit Hours in Semester – III 18

4th Semester

Course Code Subject Credit Hrs.
ENG 400 English – IV 3
BCMC 401 Mass Media in Pakistan 3
BSMC 402 Writing Workshop 3
BSMC 403 Introduction to Gender Studies -II 3
BSMC 404 International Law 3
BSMC 405 Community Journalism 3
Total Credit Hours in Semester – IV 18

5th Semester

Course Code Subject Credit Hrs.
BSMC 501 News Reporting & Writing 3
BCMC 502 Broadcast Journalism 3
BSMC 503 Online Journalism 3
BSMC 504 Media Seminar 3
BSMC 505 Theories of Communication – I 3
BSMC 506 Media in SAARC Countries 3
Total Credit Hours in Semester – V 18

6th Semester

Course Code Subject Credit Hrs.
BSMC 601 Sub Editing & Page Designing (Theory & Practice) 3
BSMC 602 Feature Column & Editorial Writing (Theory& Practice) 3
BSMC 603 Research Methods – I 3
BSMC 604 Theories of Communication – II 3
BSMC 605 Introduction to Advertising and Public Relations 3
Total Credit Hours in Semester – VI 15

7th Semester

Course Code Subject Credit Hrs.
BSMC 701 Research Methods – II 3
BCMC 702 Development Communication 3
BSMC 703 Media Ethics & Laws 3
BSMC 704

Course from Specialization

3
BSMC 705

Course from Specialization

3

Total Credit Hours in Semester – VII

15

8th Semester

Course Code Subject Credit Hrs.

BSMC 801

Research Report*

3

BSMC 802

Media Management & Marketing

3

BSMC 803

Specialized Journalism – Health, Education, Psychology, Environment, Women & Media, Labor, Regional Media, Sports, Rural Journalism (Out of these subjects, one can be offered on the availability of teacher ).

3

BSMC 804

Course from Specialization

3

BSMC 805

Course from Specialization

3

BSMC 806

Internship**

3

Total Credit Hours in Semester – VIII

18

Total Credit hours: 136

*Research topic will be allotted to the students during VII semester & be submitted before VIII semester final exam.

* Internship will be conducted during evenings without jeopardizing studies of VIII semester before completion of semester examination.

Post Graduate Courses

M. Sc. Mass Communication Program

1st Semester

Course Code Subject Credit Hrs.
MC 501 News Reporting & Writing 3
MC 502 Broad cast journalism 3
MC 503 Computer Skills 3
MC 504 Media Seminar 3
MC 505 On line Journalism 3
MC 506 Introduction to Mass Communication 3

Total Cr. Hrs. 18

2nd Semester

Course Code Subject Credit Hrs.
MC 601 Sub Editing & Page Designing (Theory & Practice) 3
MC 602 Feature, Column & Editorial Writing (Theory & Practice) 3
MC 603 National & International Affairs 3
MC 604 Theories of Communication 3
MC 605 Introduction to Advertising and Public Relations 3
MC 606 Language and Communication 3

Total Cr. Hrs. 18

3rd Semester

Course Code Subject Credit Hrs.
MC 701 Research Methods 3
MC 702 Development Communication 3
MC 703 Media Ethics & Law 3
MC 704 Course from Specialization 3
MC 705 Course from Specialization 3
MC 706 Basic Concepts of Social Sciences 3

Total Cr. Hrs. 18

4th Semester

Course Code Subject Credit Hrs.
MC 801 Research Report * 3
MC 802 Media management & marketing 3
MC 803 Specialized Journalism 3
MC 804 Specialization 3
MC 805 Specialization 3
MC 806 Internship ** 3

Total Cr. Hrs. 18

Total Cr. Hrs. whole course 72

*Research topic will be allotted to the students during III semester & be submitted before IV semester final exam.

** Internship will be conducted during evenings without jeopardizing studies of IV semester before completion of semester examination.

M.Phil Programme

Course Work 24 Credit Hours

Thesis 06 Credit Hour

Total Credits required 30 Credit Hour

Titles of Courses

1st Semester

Course Code Subject Credit Hrs.
MS - 601 Approaches to Mass Communication Studies –I 3
MS - 602 Communication Research method – I 3
MS - 603 International Communication 3
MS - 604

Philosophy of Social Sciences

3

2nd Semester

Course Code Subject Credit Hrs.
MS - 605 Approaches to Mass Communication Studies –II 3
MS - 606 Communication Research method – I I 3
MS - 607 * Advanced Development Communication /

Media &Cultural Studies

3
MS - 608

M.Phil Seminar

3

3rd & 4th Semester

Course Code Subject Credit Hrs.
MS – 609 Dissertation/ Thesis 06

Note: Each Student will be required to take 24 Credits of course work. After completing the coursework the student must secure CGPA > 2.5 in each semester. Only then he / she will be eligible to write dissertation of 06 credits.

*Course will be offered on the availability of the instructor and students strength.